Mobile-devices-tablet-and-phone
Marketing

Increased use of mobile devices makes mobile marketing more important

Nowadays mobile devices are used more frequently to carry out a wide range of online activites. In fact, it’s estimated that mobile phones alone now make up around 50% of all web traffic. In 2013, mobile phones accounted for less than 20% of traffic. A big increase in just 7 years. Not so long ago you had to use your desktop pc or laptop in a fixed location to search the web and interact with others online. Now, increasing numbers of people expect to just take out their phone and…

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marketing-fuels-business-growth-car-image
Marketing

Marketing is the petrol that fuels business growth

For many of us, our car is one of our most treasured possessions. For others it is essential for getting us about, doing the shopping, the school run – the list is endless. And you have to keep an eye on the fuel. Because if you run out the car stops and getting from A to B becomes a real struggle. Especially if you rely on your car. So think of your car as your business and your marketing activities as the petrol that keeps the engine running and fuels…

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More-Customers-Please-How-Magnifying-Glass-Hand-Question-Mark
Marketing

Customers? More of the same please

Customers are the lifeblood of any business. Making sure there’s a steady flow of work and orders is a top priority for sales and marketing teams across the world. But what if the sales and marketing team is just you? Or your fellow director or partner? This is a key issue for many small business owner managers. So if you are looking to expand your customer base, try and keep things simple and start with what you know – your current customers. Make a list of your current customers. This…

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