Nowadays mobile devices are used more frequently to carry out a wide range of online activites. In fact, it’s estimated that mobile phones alone now make up around 50% of all web traffic. In 2013, mobile phones accounted for less than 20% of traffic. A big increase in just 7 years. Not so long ago you had to use your desktop pc or laptop in a fixed location to search the web and interact with others online. Now, increasing numbers of people expect to just take out their phone and…Read More
For many of us, our car is one of our most treasured possessions. For others it is essential for getting us about, doing the shopping, the school run – the list is endless. And you have to keep an eye on the fuel. Because if you run out the car stops and getting from A to B becomes a real struggle. Especially if you rely on your car. So think of your car as your business and your marketing activities as the petrol that keeps the engine running and fuels…Read More
Customers are the lifeblood of any business. Making sure there’s a steady flow of work and orders is a top priority for sales and marketing teams across the world. But what if the sales and marketing team is just you? Or your fellow director or partner? This is a key issue for many small business owner managers. So if you are looking to expand your customer base, try and keep things simple and start with what you know – your current customers. Make a list of your current customers. This…Read More
Use our app to easily engage with your customers and contacts, and differentiate yourself from other businesses in your area or sector.Read More
The Liverpool BA Team have been holding B2B events for over 20 years so we have seen hundreds of companies exhibiting in that time and have witnessed a very wide variety of stands and displays – some impressive but others less so. There have also been widely differing approaches in the way that exhibitors engage with visitors and you can tell when something isn’t going to work!
We have decided to share some of our observations and experiences…Read More
We know how many hats you have to wear when you’re running a small business. Sometimes there just aren’t enough hours in the day to get everything done. Inevitably, some things slip or get put on a back burner. Quite often, you relegate business marketing activities to something that will be done later, when you have more time. Most people recognise how important marketing is, but the smaller the business, the less time you have. Yet there simply aren’t the resources to employ someone full time to come in and…Read More