marketing-fuels-business-growth-car-image
Marketing

Marketing is the petrol that fuels business growth

For many of us, our car is one of our most treasured possessions. For others it is essential for getting us about, doing the shopping, the school run – the list is endless. And you have to keep an eye on the fuel. Because if you run out the car stops and getting from A to B becomes a real struggle. Especially if you rely on your car. So think of your car as your business and your marketing activities as the petrol that keeps the engine running and fuels…

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More-Customers-Please-How-Magnifying-Glass-Hand-Question-Mark
Marketing

Customers? More of the same please

Customers are the lifeblood of any business. Making sure there’s a steady flow of work and orders is a top priority for sales and marketing teams across the world. But what if the sales and marketing team is just you? Or your fellow director or partner? This is a key issue for many small business owner managers. So if you are looking to expand your customer base, try and keep things simple and start with what you know – your current customers. Make a list of your current customers. This…

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business-exhibition-image
B2B exhibitions

Exhibiting at Business events for the first time – Top Tips

The Liverpool BA Team have been holding B2B events for over 20 years so we have seen hundreds of companies exhibiting in that time and have witnessed a very wide variety of stands and displays – some impressive but others less so. There have also been widely differing approaches in the way that exhibitors engage with visitors and you can tell when something isn’t going to work!

We have decided to share some of our observations and experiences…

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